Space to See career coaching brand identity logo animation showing colour palette variations

Space to See

The challenge:

Space to See helps professionals and creatives who are stuck, burnt out, or need fresh perspective. Elizabeth needed a brand that felt insightful and joyful without being corporate or overly "coach-y." It had to appeal to people who value intuition and self-discovery, not rigid frameworks, while communicating that one size doesn't fit all.

How we solved it:

Owner, Elizabeth McManus created Space to See to provide inspiration and clarity to help people move forward in their careers and lives and realise their true potential. Whether that be professionals who need to find fresh energy and focus and get out from under the trap of 'business as usual' or creatives who may be struggling with creative blocks, anxiety or being burnt out and want to find new ideas and ways of working to find their true potential.

Space to See believes that when people have a well-structured space to listen to their intuition and to receive powerful acknowledgement of what matters most to them, wonderful things happen.


Space to See is Insightful, Joyful and Organic

Simplicity and a free-flowing nature are key elements to Space to See. Creating a customised 'A' which is the centre point to the word 'SPACE' highlights the core connection and brings a lovely flow to the logo.

By using capital letters, this emphasises a sense of confidence that comes with uncovering your true potential after you have worked with Space to See.

Using a mixture of softer terminals (S) and angular (E) makes the logo less predictable and this highlights the 'one size doesn't fit all' aspect of the business.

Space to See brand identity logo animation showing custom A letterform transitioning to full word mark
Elizabeth McManus founder of Space to See career coaching and creative mentoring
Space to See career coaching website design on iPad showing brand identity
Space to See brand icon with custom A displayed in natural forest setting
Space to See career coaching business cards showing colourful brand identity and organic shapes
Space to See Instagram social media profile showing brand identity and content
Space to See brand identity pattern design featuring custom A letterforms in multiple colours

“Working with Catherine has been a total pleasure. She understood the aims for the business and created a truly beautiful brand image that I feel proud to use. Catherine was so professional, responsive and engaged throughout. I absolutely recommend her!”

Elizabeth McManus, Founder, Space to See

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