Judy Parsons
udy’s Brand Identity reflects her approachable and clear teaching style as a LinkedIn trainer. The logo features a free-flowing 'j,' symbolising Judy's friendly and supportive nature, while the clean typography reinforces the clarity she brings to LinkedIn training. This design ensures that her brand feels welcoming and professional, making it easy for clients to trust in her guidance.
The branding needed to reflect this sense of ease and professionalism, ensuring it feels accessible yet expert-led. The result is a logo and identity that instils trust while maintaining a welcoming and down-to-earth feel—perfectly aligned with Judy’s hands-on approach to LinkedIn training.
I worked alongside colour psychology expert Karen Haller who selected the colour palette, ensuring it aligns with Judy’s personality and the emotions she wants to evoke. The branding as a whole communicates simplicity, warmth, and professionalism—perfectly mirroring Judy’s ability to make LinkedIn easy to navigate for her clients.
“From the start, Catherine took the time to understand my business, my personality and my goals. She didn’t just design a logo, she crafted a professional, cohesive and striking brand identity that ties everything together seamlessly.
Not only do I love my new brand, but it’s also consistent and instantly recognisable thanks to a set of design assets that ensure I show up with clarity and confidence. Now, I have a brand that resonates with my ideal clients, helps me stand out on LinkedIn, and strengthens my presence across the web.”
Judy Parsons, LinkedIn Trainer
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