Siempre Running Co
The Siempre Running Co. logo is designed to embody motion, endurance, and progress - core values of the running community. The icon takes inspiration from the curves and lanes of a running track, visually reinforcing the brand’s connection to the sport. The interwoven lines create a sense of fluidity and continuous movement, symbolising the journey of self-improvement that runners embrace. Additionally, the angled ‘e’ in the wordmark represents forward motion and progress, reflecting the drive and determination of athletes pushing towards their next goal.
The bold, italicised typeface conveys moving forward, while the combination of uppercase and lowercase letters balances energy with approachability. The colour palette pairs deep, grounding tones with warm highlights, evoking reliability, endurance, and passion for running. Designed for versatility, the logo integrates seamlessly across digital and physical applications, from apparel to social media graphics, ensuring strong brand recognition and a lasting impression in the running community.
“Catherine invested time to understand the brand's ethos deeply, which showed in every aspect of the design process. Working with her was wonderfully structured; everything was clearly signposted, and expectations were well-managed at each stage, making the process smooth and enjoyable. Catherine’s thoroughness and dedication were evident in her work, and I always felt my brand was in capable, creative hands. Absolutely love the finished article, and I highly recommend her for anyone looking to bring their brand to life with authenticity and flair!”
Russel Astle-Coates, Siempre Running Co.
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