Running Into Opportunity: A Branding Story
From Track Tuesdays to Brand Identity – Meeting Russ from Siempre Running Co
I met Russ at Longford Park track in Stretford on what quickly became known as “Track Tuesday”, a weekly ritual of running, chatting, and grabbing a coffee afterwards. We were introduced through a mutual friend, and despite flying around the track at a pace I could only dream of, he was really friendly and welcoming. He took the time to explain things in a really down-to-earth way — helping me set up workouts on my watch, cutting through the running jargon, and offering little tips along the way. It was clear from the get-go: Russ just loves running, and even more so, he loves seeing other people give it a good go.
At the time, I had no idea what Siempre Running Co. was, but as Russ started sharing his ideas, I was really inspired by his vision. He talked about creating something more than just coaching plans — a space where runners of all levels could feel welcome and encouraged. He has big plans: from structured sessions and tips for improving, to future events and even merch that would bring people together.
What stood out most was his genuine love for running and the energy he had for building something with heart and purpose.
Our mutual friend mentioned I was a brand identity designer, and that opened the door to us working together. I loved bringing the Siempre brand to life. It was a chance to combine my passion for design with a real interest in running and fitness. It also pushed me creatively… I’d never worked on running merch before, but I absolutely loved it!
I haven’t been back to the track in a while, but I’m dying to lace up again, get a few laps in, and catch up over a coffee.
That meeting was a great reminder that not all work comes from formal networking — sometimes, it’s just about showing up, doing something you enjoy, and connecting with the people around you.
And when you really care about the project? That’s when the magic happens.
Links
See the Case Study here
Follow Russ on Instagram @therunningmanc
Listen to the Podcast: A Couple of Runners
Interested in working together?
Download my Service & Pricing Guide to explore how I can bring your brand to life.