Daisy Bakes

I was asked to create a Brand Identity for Daisy, who makes the most amazing cakes and brownies. She wanted a fun, sweet playful logo.

Together, the fun font, sweet colour palette and simple design lets the cakes and bakes sell themselves. While the nod to the traditional cake doily shape pays tribute to Daisy’s extensive training and attention to detail. It’s hard work baking things that delicious. Sadly, it’s light work eating them…